Full stack marketing for the built environment.
Few marketers understand the built environment as deeply as I do.
I am a multi-skilled marketing, PR and communications professional who delivers integrated strategies and campaigns that help organisations in the built environment solve complex business challenges, strengthen their reputation and win more work. From marketing strategy and branding to content creation, public relations, crisis communications, digital marketing, creative campaigns and videography, I provide end-to-end support that drives measurable results.
With extensive experience across the sector, I understand the realities of specification, regulations, compliance, procurement processes and RIBA stages. I've supported public consultation programmes, participated in design team meetings and spent time on construction sites, giving me first-hand insight into the people, processes and challenges that shape the industry.
My work spans everything from strategic planning and brand development to thought leadership, stakeholder engagement, content creation, digital marketing and business development support. I translate complex technical expertise into compelling messages that influence decision-makers, build trust and generate opportunities. No jargon. No vanity metrics. Just intelligent, results-driven marketing and communications that help clients achieve their objectives.
Marketing is most effective when strategy and delivery work hand in hand.
That's the principle behind Ing Marketing.
Rather than separating strategy, content, digital and communications across multiple providers, I bring everything together through a single, integrated approach. Clients gain direct access to senior expertise, practical advice and hands-on delivery across every stage of the marketing journey.
From brand development and positioning to content creation, digital campaigns, PR and business development support, every activity is designed to support your commercial objectives and deliver measurable results.
It's full-stack marketing built around simplicity, accountability and impact.
The result?
- Clearer strategy
- Faster execution
- Consistent messaging
- Better customer experiences
- Stronger commercial outcomes
Multiple skills. One specialism.
Engaged as a full programme or as strategic project, it's always grounded in the realities of delivering tangible results.
Market strategy and positioning
I help businesses define where they sit in the market and build a strategy around it. From competitive positioning and value proposition to messaging architecture and go-to-market planning, I turn expertise and ambition into a clear, credible direction.
Press and media relations
From new product launches to major project milestone, technical features to industry viewpoints, I help clients tell their story. I build relationships with the editors and journalists who matter, securing coverage that reinforces credibility and keeping clients in the right conversations.
Content and thought leadership
Insightful, well-written content that demonstrates expertise rather than simply claiming it. From long-form articles to LinkedIn strategy, I create words that open doors and start conversations.
Crisis communications
When the unexpected happens, the first 24 hours define the next 24 months. I provide rapid-response crisis comms support, message development, media handling and stakeholder communications when reputation is on the line.
Public consultation
Community engagement programmes that support planning applications and major schemes. From stakeholder mapping and engagement strategy to consultation events, exhibitions and feedback reporting.
Digital and web
Websites, platforms and digital experiences that work as hard as your bid team. Built for the built environment - clear, credible and designed to convert interest into enquiry.
Video, podcasts and photography
Stories are best told through people, places and process. I create video content, podcasts and photography that capture the human side of your work, creating content that earns attention and builds trust.
Creative
Visual identity, campaigns and collateral that match the quality of the work you deliver. Thoughtful, sector-appropriate design that helps you stand out without showing off.
Market research
Evidence-led insight to sharpen positioning, validate propositions and inform investment decisions. Qualitative and quantitative research designed specifically for built environment audiences — clients, specifiers, contractors and end users.
An approach that delivers results.
I typically take a 3-step approach when it comes to communication, an approach that provides a tiered approach to informing, influencing and engaging with audiences.
- 01
Inform
Clear, credible content that tells your story and demonstrates expertise, from project updates to sector commentary, that earns attention.
- 02
Influence
Thought leadership and media presence that shapes conversations, builds authority and positions you as the voice others refer to.
- 03
Engage
Targeted campaigns and digital touchpoints that turn awareness into enquiry - practical execution that moves your audience to act.
A snapshot of some of my recent projects. Tap a tile to read the full story.
Kilnbridge: Delivering key trade press coverage.
Secured trade press coverage for contractor Kilnbridge across key trade press including Building, Construction News, New Civil Engineer and Construction Management, turning project milestones into sector credibility.
Read case study→
Hunters: Putting press and personality into the Hunters brand.
Built a trade press and media relations programme for Hunters Contracts that showcases major projects, then added a video layer to bring the business, its people and its client relationships to life.
Read case study→
IG Masonry Support: Driving the debate on building safety.
Supporting the delivery of IG Masonry Support's industry roundtable on the Building Safety Act, bringing together leading voices from across construction to explore the practical challenges of implementation and the future of safer building design.
Read case study→
McCoy Contractors: Content that influences.
Developed a content and thought leadership programme for McCoy Contractors that moves beyond project updates, building authority and brand understanding and awareness amongst tier 1 contractors.
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Jenner Contractors: Putting Jenner on the map.
Delivered an ongoing PR and communications programme for Jenner Contractors, raising the company's profile across regional, trade and national media through project promotion, executive profiling and strategic brand storytelling. The campaign supported business development objectives, strengthened market positioning and created a portfolio of evidence to underpin future tender submissions.
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AES Sustainability: Building the profile of sustainability consultants AES.
Delivered an ongoing PR programme for AES Sustainability, positioning the consultancy as a go-to voice on compliance, low-carbon design, building performance and the route to net zero across the built environment.
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Furlong Flooring: Stepping up their PR.
Delivered a targeted press and media relations programme alongside a consistent content creation strategy for Furlong Flooring, raising the profile of the business, strengthening engagement with key audiences and positioning the company as a knowledgeable and trusted voice within the flooring industry.
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Capital Concrete: Creating a low carbon narrative.
The brief was to help to establish Capital Concrete as experts in the supply of low carbon concrete , through targeted PR, thought leadership and project storytelling.
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Brett Landscaping: Paving the way.
Delivered an integrated PR programme for Brett Landscaping & Building Products, driving specification with landscape architects, housebuilders and the merchant channel.
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BREEAM: Making the commercial case for sustainable real estate.
A strategic press and media relations programme for BREEAM designed to move the conversation beyond compliance and certification, demonstrating how BREEAM helps asset owners enhance asset value, improve operational performance, reduce risk and meet investor and occupier expectations.
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Sunningdale House Developments: Community engagement at Princes Parade.
Delivered the community consultation programme for Sunningdale House Developments' proposed Princes Parade scheme in Hythe — working with architects Hollaway Studio to present the plans, gather feedback and build local support ahead of reserved matters submission.
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Remix Dry Mortar: Mixing content and channel.
Built a content programme for Remix Dry Mortar focused on project case studies and company news, published on the website and amplified across LinkedIn to grow engagement with contractors, housebuilders and merchants.
Read case study→What clients say.
“Having worked with David for a number of years, both in his current and previous roles, he has been a great support in helping IG Masonry Support deliver high-quality materials. His knowledge, expertise, and contacts within the construction sector are second to none, and his reliability and attention to detail have made him a trusted partner on every project we've worked on together. I wouldn't hesitate to recommend him.”
“I've had the pleasure of working with David for nearly 20 years and have always found him to be a true professional. He has been my trusted adviser for PR, brand and marketing guidance, always available when needed. When I introduced him to Jenner in 2019, he led our rebrand with great skill, creating a modern identity that reflected our values while respecting our heritage. He knows his trade inside out, is patient, attentive, incredibly well-connected and always calm, ultimately everything you would wish for in a PR consultant.”
“One of David's greatest strengths is his versatility - he is equally comfortable shaping marketing strategy, leading press and media activity, driving engaging internal communications, or supporting wider campaign delivery. He is responsive and adaptable, while bringing the strategic thinking and sound judgement that give me confidence in both his advice and his delivery. This combination of quality, versatility and judgement makes him a highly valued contributor to my team and someone I know I can rely on.”
“I have been working with David for over 20 years, and that in itself speaks volumes about the strong relationship we have built over that time. Throughout those years, David has supported McCoy Contractors with dedication and professionalism. He has always taken the time to understand our business, our industry, and our goals. Working with him feels less like engaging an external supplier and more like having an extension of our own team. More recently, David has helped us develop a new website and continues to support us with content creation for both the site and industry trade publications. His creativity, professionalism, and commitment have played a significant role in strengthening our brand and marketing presence over the years. We have always valued his honest advice, reliability, and the highly personal service he provides. It has been a pleasure working with David for more than two decades, and we look forward to continuing our relationship for many years to come. We would have no hesitation in recommending him to any business seeking a marketing consultant who genuinely cares about his clients and is committed to helping them succeed.”
Building brand awareness. Driving specifications. Winning work.
