C/02 · Case study

Hunters: Putting press and personality into the Hunters brand.

Built a trade press and media relations programme for Hunters Contracts that showcases major projects, then added a video layer to bring the business, its people and its client relationships to life.

Sector: Interiors / press and media
Client: Hunters Contracts
Audience: Architects, designers, corporate & commercial clients
Services: Press & media relations, Video production, Content strategy, Brand storytelling

Elegant contract furniture in a modern showroom setting

The challenge

Bar stools and terrazzo counter in a teal breakout space

Hunters has a strong track record delivering major projects across the commercial interiors sectors, but its story was largely invisible in the trade press and its content needed to better showcase the personality of the business. The company needed both editorial credibility and richer online content that showed the expertise it brings to project delivery.

The approach

Double-height library workspace with long meeting tables

01
Established a trade press rhythm around major project completions, targeting interior, workspace, specification and other specialist trade publications.
02
Developed project case studies and press releases that focused on the design challenge, material choices and delivery complexity rather than generic statements.
03
Created multiple video series including project films, client insight interviews and staff showcase pieces, giving clients confidence in the people and processes behind the brand.
04
Distributed content across the website, LinkedIn, specifier presentations and trade media, ensuring maximum reach and engagement for every piece of content.

The outcome

Meeting room with orange chairs and video conferencing screens fitted out by Hunters

Hunters is now gaining regular visibility across key trade publications, helping to raise its profile and tell the company's story to a wider audience. Alongside this growing editorial presence, written content and project video content is driving stronger social media engagement and website traffic. Together, these channels are building brand awareness, showcasing Hunters' expertise and capabilities, and creating greater confidence among prospective clients — supporting both business development and client engagement.