Construction marketing agency expertise, delivered personally
Most growing construction businesses don't need a traditional marketing agency. They need someone who can see the whole picture — and actually make it work. I've spent over three decades delivering marketing for construction companies across the built environment, helping contractors, manufacturers, consultants and developers build brands and shape the stories that win work. From strategy and construction PR to digital marketing and content, everything is delivered by a senior specialist who knows the industry inside out — working as your freelance construction marketing consultant and freelance construction PR consultant, with the reach of an agency.
Get in contact→Why a specialist construction marketing agency
Construction industry marketing is different. Long sales cycles, complex buying teams, technical products and an industry that still runs on reputation. Whether you need a construction PR agency, digital marketing for construction companies, or content that influences specifiers — generic agencies miss all of it, a specialist doesn't.
- 01
I speak construction
Thirty-plus years working exclusively across the built environment means no learning curve. I know the titles, the tender cycles, the specifiers and the language your clients use.
- 02
Senior, not delegated
You work directly with me — not an account handler relaying messages. Strategy, writing and media relationships all come from the person you briefed.
- 03
Full stack, not full agency
Brand, strategy, PR, content and digital under one roof, without agency overheads. You get the breadth of an agency with the focus of a senior partner.
Built environment marketing for your audience
Built environment marketing connects the organisations that design, manufacture, build and manage the places around us. Each audience has different priorities — from specification and compliance to delivery, sustainability and long-term value. I bring strategy, construction PR, content and digital together around those priorities, so your communications demonstrate what makes your business relevant.
- 01
Contractors and subcontractors
Turn project delivery, specialist skills and the people behind your business into credible stories for main contractors, developers and tender teams.
- 02
Building product manufacturers
Help architects, specifiers, housebuilders and merchants understand your products through technical content, project examples and audience-specific trade PR.
- 03
Consultants and architects
Make specialist expertise visible through thought leadership, expert commentary and project stories that explain the value you bring to clients.
- 04
Housebuilders and developers
Communicate the quality and purpose of your developments, with clear project storytelling and public consultation that gives communities a voice.
- 05
Trade bodies and events
Bring industry voices together through roundtables, whitepapers and content that informs debate and extends the reach of your events.
Construction marketing services
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Construction marketing in practice
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Kilnbridge: Delivering key trade press coverage.
A consistent flow of coverage in key trade titles is helping Kilnbridge showcase its technical capabilities and strengthen its reputation as a trusted specialist.
Read the case study →
Brett Landscaping: Paving the way.
Audience-specific editorial plans are increasing Brett Landscaping's visibility with landscape architects, housebuilders and merchants, building understanding of its product range.
Read the case study →
AES Sustainability: Building the profile of sustainability consultants AES.
A regular trade press presence and expert-led content are raising AES Sustainability's profile and bringing its key services into the industry conversation.
Read the case study →A client's perspective
“I've had the pleasure of working with David for nearly 20 years and have always found him to be a true professional. He has been my trusted adviser for PR, brand and marketing guidance, always available when needed. When I introduced him to Jenner in 2019, he led our rebrand with great skill, creating a modern identity that reflected our values while respecting our heritage. He knows his trade inside out, is patient, attentive, incredibly well-connected and always calm, ultimately everything you would wish for in a PR consultant.”
Ella Sandall
Head of Communications & Business Development, Jenner (Contractors)
Small Agency of the Year finalist
Ing Marketing has been shortlisted for Small Agency of the Year at the 2026 Construction Marketing Awards. The recognition reflects the trust clients place in the business and the value of specialist marketing across the built environment.
Read the story behind the shortlist →Common questions
How do I choose a construction marketing agency?
Look for genuine sector experience, not just marketing credentials. A good construction marketing agency should know the trade press, understand specification and tender cycles, and show real case studies with contractors, manufacturers or consultants like yours. Ask who will actually do the work — at many agencies the senior team pitches and juniors deliver.
What does a construction marketing agency do?
The core work spans positioning and strategy, press and media relations, digital and web, content and thought leadership, video and photography, and creative. In practice that means getting your projects into the titles your clients read, building a website that wins work, and creating the case studies, articles and campaigns that keep you front of mind with specifiers and buyers.
Do I need a specialist construction PR agency?
If press coverage matters to you, yes. Construction PR runs on relationships with editors at titles like Building, Construction Manager and the trade press — and on understanding what makes a project story worth running. A generalist PR agency rarely has those contacts or the technical fluency to shape the story.
How much does marketing for construction companies cost?
It depends on scope, but a senior independent specialist typically costs far less than a full agency team because there are no layers of account management. Most of my clients work on a focused monthly retainer or a defined project basis — get in touch and I can give you a straight answer for your situation.
Can you help with digital marketing and our website?
Yes. Digital marketing for construction companies covers your website, search visibility, email, LinkedIn and the content that ties it together. The goal is always the same: making it easy for the right clients to find you, trust you and start a conversation.
Should I hire a freelance construction marketing consultant or an agency?
A freelance construction marketing consultant gives you senior experience on every piece of work, without agency overheads or account managers in between. With Ing Marketing you deal directly with me, from strategy through to delivery — the breadth of an agency with a consultant's focus.
What does a freelance construction PR consultant do?
A freelance construction PR consultant plans your story pipeline, writes press releases, technical features and opinion pieces, and places them with the editors of the trade titles your clients read. I've worked with construction media for over 30 years, so I know which angles land with titles like Building, Construction Manager and the specialist trade press.