C/01 · Case study

Kilnbridge: Delivering key trade press coverage.

Secured trade press coverage for contractor Kilnbridge across key trade press including Building, Construction News, New Civil Engineer and Construction Management, turning project milestones into sector credibility.

Sector: Contractor / press and media
Client: Kilnbridge
Audience: Tier 1 & main contractors, engineers, developers
Services: Press & media relations, Content & thought leadership, Editorial outreach

Colne Valley viaduct crossing Savay Lake, a major civil engineering structure

The challenge

Kilnbridge team reviewing a high-rise concrete frame on site

Kilnbridge enjoyed strong awareness within its target markets and was widely recognised for delivering complex, high-profile projects. However, while awareness of the company was high, understanding of its brand, capabilities and full service offering was limited. To address this, Kilnbridge made a strategic investment in marketing, including a focused press and media relations programme, redefining what the company stood for, building a stronger and more distinctive brand profile, and bringing greater personality to its communications.

The approach

One North Quay tower under construction with Kilnbridge signage

01
Developed a rolling editorial calendar tied to major projects and key service offerings.
02
Built direct relationships with editors at key publications, including Construction News, New Civil Engineer and Building - understanding what they value and when.
03
Crafted press releases and project pieces that spoke to sector issues, not just company announcements, positioning Kilnbridge as the UK's leading structures specialist.
04
Secured interview opportunities for senior leaders with key publications to help raise the profile of the business.
05
Supported the programme with project video content.
06
Delivered the company's 2025/2026 sustainability strategy report.

The outcome

Kilnbridge engineers walking inside a large-diameter tunnel

Kilnbridge now benefits from significantly increased visibility across key trade media, with a consistent flow of coverage in its target publications. A stronger focus on insightful, expert-led content has enabled the business to showcase the depth of its expertise, resources and technical capabilities, while contributing meaningfully to industry discussions. By sharing project insights, specialist knowledge and leadership perspectives, Kilnbridge has strengthened its reputation as a trusted authority - reinforcing its position in the market and ensuring its achievements, skills and experience are more widely recognised by clients, partners and industry stakeholders.