C/03 · Case study

IG Masonry Support: Driving the debate on building safety.

Supporting the delivery of IG Masonry Support's industry roundtable on the Building Safety Act, bringing together leading voices from across construction to explore the practical challenges of implementation and the future of safer building design.

Sector
Manufacturing / events
Client
IG Masonry Support
Audience
Contractors, architects, engineers, consultants, manufacturers, regulators and policymakers
Services
Roundtable delivery, Thought leadership, White paper, Media relations
Industry professionals seated around a roundtable discussion

The challenge

Delegates listening during the IG Masonry Support roundtable

As one of the UK's leading masonry support specialists, IG Masonry Support had deep technical expertise but wanted to play a more visible role in the wider industry conversation surrounding the Building Safety Act. With the legislation fundamentally reshaping how buildings are designed, specified and delivered, there was a clear opportunity to position IG as a trusted industry voice. The challenge was to create a meaningful forum that would bring together senior stakeholders, facilitate honest discussion and generate authoritative thought leadership that could influence the debate beyond the event itself.

The approach

Industry experts in discussion around the roundtable table
  1. 01

    Secured an experienced independent chairperson and recruited a carefully selected group of senior industry experts, including contractors, architects, engineers, consultants and regulatory specialists, ensuring a balanced and credible discussion.

  2. 02

    Managed delegate outreach and attendance, leveraging my network to bring together influential voices from across the construction sector and create a genuinely collaborative environment.

  3. 03

    Developed the discussion framework and key themes, focusing on the real-world impact of the Building Safety Act, including accountability, compliance, competency, gateways, the Golden Thread and the future of product assurance.

  4. 04

    Produced and copywrote the post-event white paper, From Legacy to Liability: How the Building Safety Act is Creating a Cultural Shift in Construction, distilling the discussion into a valuable industry resource that captured insights, challenges and recommendations from participants.

The outcome

A delegate making a point during the Building Safety Act roundtable

The roundtable successfully positioned IG Masonry Support at the centre of one of the construction sector's most important conversations. The resulting white paper brought together perspectives from leading figures across the built environment and explored how organisations are adapting to new responsibilities around competence, accountability and building safety. It highlighted key industry concerns around regulatory delays, documentation requirements, product assurance and project viability, while reinforcing the need for greater collaboration and transparency across the supply chain. By creating a platform for informed debate and producing a substantive thought leadership asset, IG Masonry Support strengthened its reputation as a knowledgeable and credible voice in the future of building safety, extending the impact of the discussion well beyond the roundtable itself.

Client feedback
Having worked with David for a number of years, both in his current and previous roles, he has been a great support in helping IG Masonry Support deliver high-quality materials. His knowledge, expertise, and contacts within the construction sector are second to none, and his reliability and attention to detail have made him a trusted partner on every project we've worked on together. I wouldn't hesitate to recommend him.

Siobhan Martin

Marketing Manager, IG Masonry Support