C/04 · Case study

McCoy Contractors: Content that influences.

Developed a content and thought leadership programme for McCoy Contractors that moves beyond project updates, building authority and brand understanding and awareness amongst tier 1 contractors.

Sector: Civil engineering / content
Client: McCoy Contractors
Audience: Tier 1 contractors, developers, framework clients
Services: Content strategy, Thought leadership, LinkedIn strategy, Editorial

Major civil engineering construction site with heavy machinery

The challenge

McCoy Contractors operatives placing concrete in a piled basement

Specialist contractor McCoy Contractors had a strong delivery record but struggled to differentiate in a crowded market. Their content was project-focused and failed to demonstrate the strategic and innovative thinking the business was founded on and the resources and expertise it offered.

The approach

Aerial view of a McCoy Contractors civil engineering site with concrete pump

01
Developed a content framework around key messaging, aligning the business with core topics such as innovation, health and safety and sustainability.
02
Worked with senior leadership and project teams to identify genuine expertise areas — where McCoy went above and beyond or demonstrated innovative thinking.
03
Created long-form articles for trade press, LinkedIn content and website content.
04
Produced the first company annual report, including dedicated sections showcasing McCoy's approach to ESG (Environment, Social and Governance).
05
Supported the programme with site video and photography.

The outcome

McCoy Contractors team on site beside an excavator during a project visit

McCoy's content programme is helping to transform how the business communicates with its tier 1 contractor clients and its wider supply chain. The content is positioning McCoy as a leading earthworks, groundwork and civil engineering contractor, with evidential information supporting tenders.

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