C/07 · Case study

Furlong Flooring: Stepping up their PR.

Delivered a targeted press and media relations programme alongside a consistent content creation strategy for Furlong Flooring, raising the profile of the business, strengthening engagement with key audiences and positioning the company as a knowledgeable and trusted voice within the flooring industry.

Sector: Flooring / interiors
Client: Furlong Flooring
Audience: Distributors, contractors and housebuilders
Services: Press & media relations, Content creation, Trade media, Case studies & video

Bedroom interior featuring Furlong Flooring Trident Quicklime carpet

The challenge

Furlong Flooring wood-effect planks in a garden-facing living room

Furlong Flooring had established a strong reputation across the flooring sector, with high levels of awareness among distributors, contractors and housebuilders. However, while the company was well known for the quality of its products and long-standing heritage, there was an opportunity to strengthen understanding of its wider capabilities, innovation, expertise and value as a trusted industry partner. By creating relevant, audience-focused content and securing coverage across key trade publications, Furlong Flooring sought to showcase its product expertise, market insights, sustainability initiatives and commitment to supporting customers across the supply chain.

The approach

Furlong Flooring parquet-style flooring in a contemporary kitchen

01
Developed a strategic editorial calendar aligned with product launches, industry trends and key product categories.
02
Created tailored content for distributors, contractors and housebuilders, ensuring each audience received relevant and valuable insights.
03
Built strong relationships with editors and journalists across leading flooring, construction and housebuilding media titles.
04
Crafted press releases, feature articles and thought leadership content that addressed market challenges, industry developments and customer priorities.
05
Secured interview opportunities and expert commentary placements for senior leaders, helping to elevate the brand's profile and share specialist knowledge.
06
Produced engaging digital content, including project case studies, customer success stories, blogs and video content to support media activity and wider marketing objectives.
07
Promoted new product developments, sustainability commitments and business achievements through a consistent programme of proactive media engagement.

The outcome

Furlong Flooring carpet in a styled living room set

Furlong Flooring achieved increased visibility across the flooring, construction and housebuilding press, with regular coverage in key industry publications and digital channels. The combination of strategic media relations and high-quality content creation generated greater engagement with distributors, contractors and housebuilders, helping to strengthen awareness of the company's full product range and wider capabilities. Through a consistent stream of expert-led content, Furlong Flooring successfully demonstrated its understanding of industry trends, customer challenges and market opportunities, reinforcing its position as one of the UK's leading flooring suppliers.