C/06 · Case study

AES Sustainability: Building the profile of sustainability consultants AES.

Delivered an ongoing PR programme for AES Sustainability, positioning the consultancy as a go-to voice on compliance, low-carbon design, building performance and the route to net zero across the built environment.

Sector: Consultants / sustainability
Client: AES Sustainability
Audience: Developers, contractors, M&E and sustainability consultants
Services: Press & media relations, Thought leadership, Trade & national media, Spokesperson positioning

High Speed Rail National College building — landmark sustainable project

The challenge

London skyline at sunset, viewed across the Thames

AES Sustainability had deep technical credentials across energy, sustainability and building performance, but the wider market conversation was dominated by larger consultancies. The brief was to turn AES's expertise and regulatory and compliance insight into a consistent, authoritative media presence.

The approach

Historic school buildings beyond playing fields

01
Built a rolling editorial calendar tied to live policy debates including the Future Homes Standard, retrofit, embodied carbon and Part L compliance.
02
Mined the project portfolio for proof-point case studies and data the trade press could lead with.
03
Established senior members of the team as spokespeople through by-lined technical and thought leadership content and attendance at roundtable events.
04
Supported website development through new content creation and SEO.
05
Developed LinkedIn engagement through informative and insightful content.

The outcome

London skyline at sunset across the Thames

AES Sustainability now enjoys a regular presence across the building services, sustainability and construction trade press, with senior members of the team invited to contribute content. The programme has directly supported business development, with key services being the focus of activities and content helping to raise the profile of the business.