C/10 · Case study

BREEAM: Making the commercial case for sustainable real estate.

A strategic press and media relations programme for BREEAM designed to move the conversation beyond compliance and certification, demonstrating how BREEAM helps asset owners enhance asset value, improve operational performance, reduce risk and meet investor and occupier expectations.

Sector: Sustainability / real estate
Client: BREEAM
Audience: Real estate owners, investors, fund managers and asset managers
Services: Press & media relations, Thought leadership, Case studies, Insight content

Sustainable commercial building representing BREEAM-certified real estate

The challenge

BREEAM is one of the world's leading sustainability assessment methodologies for the built environment and is widely recognised across the real estate sector. However, while awareness of BREEAM was high among industry professionals, there was an opportunity to strengthen understanding among real estate owners, investors and asset owners of the commercial value it can deliver across property portfolios. The objective was to demonstrate, through evidence-led insights, market trends and real-world success stories, how BREEAM supports asset value, resilience, ESG objectives and long-term investment performance.

The approach

01
Developed a targeted editorial programme focused on the priorities of real estate owners, investors, fund managers and asset owners.
02
Built relationships with key real estate, sustainability and investment media, securing opportunities to contribute expert insight on industry trends and market developments.
03
Created thought leadership content highlighting how BREEAM can enhance asset value, improve resilience and support long-term investment performance.
04
Developed case studies showcasing the measurable benefits achieved by property owners through BREEAM-certified assets and portfolios.
05
Secured interviews, commentary opportunities and bylined articles for BREEAM experts across leading real estate and built environment publications.
06
Produced data-driven content exploring ESG performance, net zero strategies, regulatory change, investor expectations and occupier demand.
07
Supported wider communications activity with digital content, reports and insight-led articles designed to engage decision-makers across the property sector.

The outcome

BREEAM achieved increased visibility across key real estate, sustainability and investment media, helping to expand awareness among property owners, asset managers and institutional investors. A consistent programme of strategic content and media engagement shifted the conversation from certification alone to the wider commercial, environmental and operational value BREEAM delivers. The focus on evidence-based thought leadership demonstrated how sustainable buildings support stronger investment outcomes, enhanced occupier appeal and improved portfolio resilience, reinforcing BREEAM's role as a trusted partner for organisations seeking to maximise both the financial and environmental performance of their real estate investments.