C/09 · Case study

Brett Landscaping: Paving the way.

Delivered an integrated PR programme for Brett Landscaping & Building Products, driving specification with landscape architects, housebuilders and the merchant channel.

Sector: Materials / press and media
Client: Brett Landscaping and Building Products
Audience: Landscape architects, housebuilders, merchants
Services: Trade PR, Specifier marketing, Product launches, Content & case studies

Premium block paving and natural stone patio installation by Brett Landscaping

The challenge

Aerial view of a garden with Aura Bronze fleck setts and Eden limestone paving

Brett Landscaping and Building Products has one of the strongest product ranges in the UK paving and building products market, but specification decisions are made across three very different audiences - landscape architects, housebuilders and the merchant channel. Each needed to be reached with the right message at the right moment.

The approach

Lugano Graphite Grey driveway with Misty Grey border and Drivestyle kerb

01
Built audience-specific editorial plans across landscape, housebuilding and merchant trade press, each with its own angles, formats and messaging.
02
Delivered a press event designed to kickstart press engagement ensuring media representation across key audiences.
03
Created a programme of technical features covering key topic areas, with messaging tailored to different media titles and audiences.
04
Positioned the technical team as trusted voices on SuDS and permeable paving, concrete bricks and sustainable hard landscaping.

The outcome

Alpha Flow Brindle permeable block paving on a new-build housing development

Brett Landscaping and Building Products is seeing increased visibility in key trade publications, building a share of voice with key audiences. This increased brand awareness will help to drive brand understanding and in turn specifications.