Remix Dry Mortar: Mixing content and channel.
Built a content programme for Remix Dry Mortar focused on project case studies and company news, published on the website and amplified across LinkedIn to grow engagement with contractors, housebuilders and merchants.
- Sector
- Building products / content
- Client
- Remix Dry Mortar
- Audience
- Contractors, housebuilders, merchants
- Services
- Content creation, Case studies, Website content, LinkedIn strategy
The challenge
Remix Dry Mortar had a strong client base and a growing project portfolio, but the website lacked a regular flow of content to demonstrate the range of applications, projects and expertise behind the brand. LinkedIn activity was inconsistent, missing an opportunity to reach contractors, housebuilders and merchants where they were already active.
The approach
- 01
Established a rolling content plan focused on project case studies and company news — from landmark housing sites to plant investment, people and technical developments.
- 02
Interviewed site teams and clients to capture the delivery detail, technical challenges and commercial benefits that make each project newsworthy.
- 03
Published case studies and news as SEO-optimised website articles, building a growing library of proof points for specifiers and buyers.
- 04
Repurposed every piece of content for LinkedIn — mixing project imagery, short-form copy and team voices to drive engagement and reach beyond existing followers.
The outcome
Remix Dry Mortar now has a consistent drumbeat of website and LinkedIn content that showcases the breadth of projects, people and capability behind the brand. Website sessions and LinkedIn engagement have grown significantly, with sales and technical teams reporting that prospects arrive better informed and more confident in Remix's capability.
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