C/05 · Case study

Jenner Contractors: Putting Jenner on the map.

Delivered an ongoing PR and communications programme for Jenner Contractors, raising the company's profile across regional, trade and national media through project promotion, executive profiling and strategic brand storytelling. The campaign supported business development objectives, strengthened market positioning and created a portfolio of evidence to underpin future tender submissions.

Sector: Contractor / press and media
Client: Jenner Contractors
Audience: Regional and national media, construction press, developers, local authorities, prospective clients and industry stakeholders
Services: Press & media relations, Project PR, Thought leadership

Shoreline coastal residential development by Jenner Contractors at dusk

The challenge

F51 multi-storey skatepark in Folkestone built by Jenner Contractors

Jenner Contractors wanted to increase its visibility beyond individual projects and build stronger recognition as one of the South East's leading construction contractors. While the landmark Shoreline development and F51, the world's first multi storey skatepark, provided a powerful platform for storytelling, the wider objective was to showcase Jenner's expertise across key sectors and projects, promote the leadership team, celebrate the company's 150-year heritage, and secure regular coverage in influential construction and property media. The ultimate aim was to create a consistent stream of positive publicity that would raise brand awareness, strengthen credibility with prospective clients and develop a body of evidence demonstrating successful project delivery to support future tender opportunities.

The approach

Aerial view of the Montpelier residential development by Jenner Contractors

01
Developed a long-term PR strategy: a sustained programme combining interviews and technical features, as well as project features, to ensure Jenner maintained a regular presence in key regional and sector publications.
02
Promoted multiple projects across the portfolio, including the flagship Shoreline development in Folkestone alongside other residential, education and commercial schemes, with tailored content for regional media, construction trade titles and specialist property publications.
03
Raised the profile of the senior leadership team through interviews, commentary pieces and expert opinion articles, positioning company leaders as authoritative voices on construction, regeneration, heritage projects, sustainability and industry trends.
04
Secured trade and regional media coverage by building strong relationships with journalists and editors across construction, property and regional media, elevating Jenner's profile among clients, partners and industry decision-makers.
05
Supported business development objectives by developing a library of media coverage, project case studies and third-party endorsements to strengthen pre-qualification submissions, tender responses and client presentations.

The outcome

The programme successfully increased Jenner Contractors' visibility across regional, national and specialist construction media. Shoreline and F51 became two of several high-profile projects used to demonstrate Jenner's capability and quality of delivery, while ongoing coverage across the wider project portfolio reinforced the breadth of the company's expertise. Executive profiling activity raised awareness of the company's leadership team, anniversary communications celebrated Jenner's rich heritage, and regular sector press coverage strengthened the brand's reputation among key stakeholders. Most importantly, the campaign created a substantial portfolio of positive media coverage and project success stories that continues to support business development activity, helping Jenner demonstrate its expertise, track record and market credibility when pursuing future opportunities.