C/08 · Case study

Capital Concrete: Creating a low carbon narrative.

The brief was to help to establish Capital Concrete as experts in the supply of low carbon concrete , through targeted PR, thought leadership and project storytelling.

Sector: Low carbon / manufacturing
Client: Capital Concrete
Audience: Tier 1 contractors, developers, specifiers
Services: Press & media relations, Project storytelling, Sustainability PR, Trade media

Capital Concrete ready-mix truck delivering on a London construction site

The challenge

Concrete pour over reinforcement mesh on a London slab

Capital Concrete supplies some of the most complex pours in the capital, but in a commoditised market the brand risked being seen as just another ready-mix supplier. The brief was to make their technical expertise with low-carbon credentials visible to tier-one contractors and specifiers.

The approach

Concrete pump arm above reinforcement mesh on a city centre slab pour

01
Built a project storytelling engine, turning landmark pours and logistics challenges into trade press features and contractor led case studies.
02
Positioned senior technical staff as commentators on the development, testing and application of low-carbon concrete.
03
Coordinated joint PR with contractor and developer clients to ensure Capital Concrete was named and visible in major project coverage.
04
Supported trade press PR with key industry award submission, focussing on the drive to bring low carbon concrete to a wider audience.

The outcome

Capital Concrete mixer truck discharging on a London site

Capital Concrete is now being showcased in key trade press, helping to establish the company low carbon concrete experts. The sustainability narrative is also helping to raise their profile with tier 1 contractor through collaborative PR.